How much is a trademark and how does it work?

The trademark symbol ™ can be used by anyone to identify a word, words, or symbol used to identify their business, product or services. There is no requirement to use the ™ symbol and their use has no legal significance, but it is wise to do so. When you use the ™ you notify the public of your claim of branding rights in a particular mark and in turn dissuade others from adopting the same or similar mark for the same or similar products or services. This staves off unwitting trademark infringement.

Register trademark in Vietnam

However, the registered trademark symbol ® may only be used by the owner of a mark following registration with the relevant national authority, such as the U.S. Patent and Trademark Office (USPTO), and you can find the latest fee information here: View Fee Schedule: Trademark Fee Information.

Here are some reasons the USPTO gives for registering your trademark:

constructive notice to the public of the registrant's claim of ownership of the mark;

a legal presumption of the registrant's ownership of the mark and the registrant's exclusive right to use the mark nationwide on or in connection with the goods and/or services listed in the registration;

the ability to bring an action concerning the mark in federal court;

the use of the U.S registration as a basis to obtain registration in foreign countries; and

the ability to file the U.S. registration with the U.S. Customs Service to prevent importation of infringing foreign goods.