What Can Be Trademarked?

A phrase, word, symbol, device, or even a color are all eligible for a trademark. Anything that distinguishes the goods of your party or company from another qualifies. However, the item must be used in a commercial setting to obtain protection from the law. Trademarks have a 10-year protection span.

Trademark in Vietnam 

Trademark are important to:

Distinguish your company from others

-Indicate the source of goods

-Distinguish your service from others

-Give permission to other companies for cobranding

-Indicate a membership in a union

-A trademarkable symbol also lets customers know who you are. This is especially important when two companies in the same industry have a similar name, for example.

The three types of trademarks include:

Trademarks and Service Marks: These phrases, words, or symbols define a company's goods or services. However, a service mark indicates a service, while a trademark indicates a good.

Collective Marks: These are just like trademarks, except they identify a greater group. With collective marks, members of a group can profit from a single trademark.

Certification Marks: These marks cover characteristics of a product. For example, if something is 100 percent cotton, it could fall under a certification mark.

It's important to note that just because you have a trademark doesn't mean you own a monopoly regarding your symbol, logo, or name. You only control the interest over that name or logo and the association between your goods or services. For example, McDonald's may have a slogan that says "I'm Lovin' it," but if you were to use it in an industry outside of food service, they wouldn't attack you for trademark infringement.

The hardest trademarks to register include:

-Descriptive names that can't be distinguished from those of other products

-Names that include a geographic location, such as California Pizza Kitchen

-Generic names

-Deceptive names

-Surnames pertaining to a product

However, remember that there may be exceptions to the rule

ANT Lawyers -  A Law firm in Vietnam is supported by a team of experienced patent, trademark, design attorneys with qualification and skills handling full range of legal services relating to intellectual property rights in Vietnam.  We have specialized in the preparation and registration of patents, trademarks and designs for our clients.

We assist our clients in all steps of the prosecution phase of IP management.

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What kinds of things can you trademark?

There are many things that you can use to represent your goods or services. These marks of your trade: “Trademarks” can either be conventional or unconventional.

Trademark opposition in Vietnam 

1.Conventional trademarks: Convention means generic means common means general. Following are the conventional trademarks:

a.A word

When a word is used as a trademark, it is called a Wordmark. For example, coca cola is a word mark. Any kind of word can be trademarked. However, the following words cannot be:

-Descriptive names

-Deceptive names

-Generic names

-Offensive names

b.A logo

A special design word or an image can be a logo. For example, while coca cola is a work mark registered as a trademark, Coca Cola, on the other hand, is a logo.

c.A symbol

Have you ever seen the symbol of Pepsi- a circle divided into by a twice curved line in between, with the upper half red and the lower half blue in colour? It is a symbol, and yes, it is trademarked.

d.Colour combination

You can also trademark a specific colour combination if you want.

e.A device can be trademarked

 Logos or symbols are basically devices that you can trademark.

2.Unconventional trademarks

Unconventional means uncommon means not generic. They are trademarks that are not common and were only recently introduced.

a.Sound pattern:

A specific pattern of sound can be trademarked. Windows theme, the one that is so familiar to you, is a trademarked theme.

b.Smell:

A specific smell can be trademarked as well. Most of the perfumes are trademarked.

ANT Lawyers -  A Law firm in Vietnam is supported by a team of experienced patent, trademark, design attorneys with qualification and skills handling full range of legal services relating to intellectual property rights in Vietnam.  We have specialized in the preparation and registration of patents, trademarks and designs for our clients.

We assist our clients in all steps of the prosecution phase of IP management.

Source: Quora

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What is the complete procedure to apply for a trademark opposition? How can I apply myself?

A trademark opposition is filed by a third party to prevent the proprietor from getting the Trademark registered if it is similar to his/her own or is identical to the one already used by the party. A person may file an opposition to a Trademark to prevent the brand from illicitly gaining from his/her established brand name and avoid confusion among the consumers.

Trademark opposition in Vietnam

You can file a Trademark opposition against any Trademark application published in the Trademark Journal during the 3 months period when it is kept open for opposition from the general public.

You can file a Trademark opposition on your own if you have the knowledge of applicable laws, know under what provisions the Trademark needs to be opposed, can draft the opposition petition on your own and know what legal documents are required for the same.

Coming to the procedure of filing a Trademark opposition, a trademark opposition is filed by a third party to prevent the proprietor from getting the Trademark registered if it is similar to his/her own or is identical to the one already used by the party.

A person may file an opposition to a Trademark to prevent the brand from illicitly gaining from his/her established brand name and avoid confusion among the consumers.

A trademark opposition is filed in the form of a Notice of Opposition that lays down the grounds on which the application is challenged. It is attached with the evidence that proves why the Trademark application flouts any legal norms or violates an existing Trademark.

Documents Required To File A Trademark Opposition

-The copy of Trademark to be opposed.

-The reason for opposition.

The Notice of Opposition i.e. the application opposing the mark published in the journal is drafted (it is suggested that you hire a lawyer for the same to avoid any omissions or errors). The Notice of Opposition is sent to the Registrar first, who will examine it and then send it to the applicant.

The Trademark applicant gets 2 months(1+1) to file a counter-statement against the opposition received.

ANT Lawyers -  Law firm in Vietnam is supported by a team of experienced patent, trademark, design attorneys with qualification and skills handling full range of legal services relating to intellectual property in Vietnam.  We have specialized in the preparation and registration of patents, trademarks and designs for our clients.

We assist our clients in all steps of the prosecution phase of IP management.

Source: Quora

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International law firm in Vietnam

ANT Lawyers is Vietnam exclusive member of Prae Legal, an international law firm network, providing full ranges of legal services

Prae Legal Network provides clients with access to global legal resources through its vast network of well-established 242 law offices in trade centers in 129 countries.

Attorneys in Ho Chi Minh

Our respectable and influential professionals are experienced in all fields of law. We are ready to provide legal solutions to companies and people all around the world for their legal needs. We can help when you would do business transactions in the most challenging parts of the world.

Prae Legal provides comprehensive legal expertise in almost all major practice and industry areas. We have general and subject specific legal expertise that could be applied to different needs of each industry. An industry will be interested in legal developments affecting its own business and legal environment.

Vietnam International Law Firm

For Vietnam legal matters or services, the clients could reach ANT Lawyers, the exclusive Vietnam law firm members via email at vietnam@praelegal.de or ant@antlawyers.vn or call the telephone at (+84) 28 730 86 529.

Together with global law firm partners, ANT Lawyers has the capability to provide in depth legal assistance in the following practice areas:

• Agricultural & Agribusiness
• Antitrust, Competition and Trade Group
• Automotive
• Aviation
• Banking and Financial Services
• Business Crimes and Compliance
• Capital Markets
• Construction and Infrastructure
• Corporate Organizations and Securities
• Employee Benefits and Pensions
• Employment and Labor Law
• Energy and Natural Resources
• Environmental
• Government Affairs
• Health Care Industries
• Immigration
• Insolvency, Bankruptcy and Restructuring
• Insurance and Reinsurance
• Intellectual Property
• Life Sciences
• Litigation, Arbitration and Dispute Resolution
• Media, Entertainment and Sports
• Mergers and Acquisitions
• Private Equity
• Project Finance
• Real Estate
• Tax
• Technology, Outsourcing and Privacy
• Telecommunications
• Products Liability and Toxic Tort
• Trademarks, Copyrights, Trade Secrets and Unfair Competition
• Product Liability and Product Safety
• Cross-Border Transactions
• E-Commerce & Technology
• Product Liability and Product Safety

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P2P Lending – The new Form of Credit Extension in Financial Technology Era

Peer to Peer Lending (P2P) has becoming more popular in many countries. This form first appeared in the UK since 2005, then succeeded in the US and China markets. By 2017, P2P lending businesses start to appear in Vietnam in different forms.

Technology start up lawyer in Vietnam

Three subject matters in P2P lending relation include: investor (or lender), intermediary company (P2P Lending Company) and borrower. P2P Lending utilizes digital technology platform connecting lenders and borrowers directly, cutting out the credit institution as the middleman. Accordingly, P2P Lending Company provides online services (website, app) that match lenders with borrowers. The idea is that, all borrowing, debt payment (principal and interest) between the borrowers and lenders are recorded and stored by the online transaction platform. This method is completely different from the traditional loan form by increasing the ability to successfully connect lenders and borrower through online platforms along with advanced financial technology systems.

The relationship between lenders and borrowers is civil relation, therefore, the lending or payment is based on the regulations of Vietnam Civil Code. According to P2P Lending Company, the nature of P2P Lending Company is a broker between lenders and borrowers through technology. However, under Article 8.2 of Law on Credit Institutions 2010: “Individuals and organizations which is not credit institutions are prohibited from conducting banking operations, excepting escrow, purchase and sale of securities by securities companies”. Therefore, it is challenging for stakeholders to clearly define the boundary services could extend under P2P mode without violation of the laws.

In a good term, P2P lending creates a new way for approaching the loans when borrowers are not satisfied for the conditions of conventional bank loans. The advantages of P2P lending in Vietnam are the simplification of procedures, fast approval for loans, easy online transaction, in comparison to borrowing from banks which requires a complex and strict examination process.. Since P2P Lending Company offers these services online, it is expected it can operate with lower overhead and provide the service at a cheaper price than traditional financial institutions. If applying appropriately, P2P lending could be a solution to minimize other illegal lending services in Vietnam.

The Vietnam government has assigned The State Bank to build a legal framework for credit extension activities under the form of P2P Lending to promote the positive aspects of this service. At ANT Lawyers, a law firm in Vietnam, with offices in Hanoi, Ho Chi Minh City and Da Nang, we have technology, IP and business lawyers whom are familiar with development of digital transformation in Vietnam that could bring new ways of doing business leveraging on high rate of Vietnam smartphone users to prove a better services to high tech start-up clients entering Vietnam market.

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What is trademark opposition?

A trademark opposition is filed by a third party to prevent the proprietor from getting the Trademark registered if it is similar to his/her own or is identical to the one already used by the party. A person may file an opposition to a Trademark to prevent the brand from illicitly gaining from his/her established brand name and avoid confusion among the consumers.

Trademark opposition in Vietnam

A trademark opposition is filed by a third in the form of a Notice of Opposition that lays down the grounds on which the application is challenged. It is attached with the evidence that proves why the Trademark application flouts any legal norms or violates an existing Trademark.

A reply to the Trademark opposition must be submitted within 2 months of receiving it. For a Trademark objection, there is no need to pay a fee to send a reply to the objection, but to reply to a Trademark opposition, the applicant needs to pay a prescribed fee with the Trademark Registrar.

In the case of Trademark opposition, an appeal lies against the judgment in an opposition proceeding against the application.

Documents Required To File A Trademark Opposition

The copy of Trademark to be opposed.

The reason for opposition.

Procedure To File A Trademark Opposition

Upon receiving the requisite documents, the Trademark lawyer will draft the Notice of Opposition i.e. the application opposing the mark published in the journal. The Notice of Opposition will be sent to the Registrar first, who will examine it and then send it to the applicant.

ANT Lawyers -  A Law firm in Vietnam is supported by a team of experienced patent, trademark, design attorneys with qualification and skills handling full range of legal services relating to intellectual property in Vietnam.  We have specialized in the preparation and registration of patents, trademarks and designs for our clients.

We assist our clients in all steps of the prosecution phase of IP management.

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Why is intellectual property protection important to a company?

Intellectual property protection is critical to fostering innovation. While it is difficult to determine the exact scope and extent of the problem, every indication is that copyright piracy, trademark counterfeiting, and patent infringement have become significant problems in the business community in general, including small businesses.

Protect Intellectual Properties Rights in Vietnam

Any individual or a company investing in R&D, reaping new results would want to protect their product and reimburse when granted a patent on it. A similar kind of protection is available when it comes to Trademarks and Copyrights. Any company would want to protect their Trademark from being used by a competitor. Copyright protection is best suited to protect an individual’s work, say a software program or a newly created font by a company. I’m sure no company would want to give away their credits and brilliance to their competitors.

Also, it would be good for a company to protect their IP as there are “eyes and ears” that would want to know the know-how of a product which a company produces. It could be categorized as Trade Secret but if their is already a surface protection for a company’s IP, even if a competitor tries to get hold of any information, the ball is pretty much in a company’s court. Hence, protection of Intellectual Property is extremely important to a company, especially for the start-ups.

ANT Lawyers -  A Law firm in Vietnam is supported by a team of experienced patent, trademark, design attorneys with qualification and skills handling full range of legal services relating to intellectual property in Vietnam.  We have specialized in the preparation and registration of patents, trademarks and designs for our clients.

We assist our clients in all steps of the prosecution phase of IP management.

Related post: How important is intellectual property protection for a starup?

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